Willy: Hi, this is willy. I will now attempt in 140 characters or less to have a conversation with my brother to illustrate the value of twitter.
Hoover: This is Hoover. Is it dinnertime yet?
Willy: Hoover has just succinctly shown us one of the key characteristics of twitter, which is the nature of the immediacy of the communication.
Hoover: Gimmedatfood. Gimmedatfood. Gimmedatfood.
Willy: He also clearly points out another interesting quality, which is the ability – nay, the necessity – of communicating in clear language.
Hoover: Huh?
Willy: This is why mom says some old school pr folks don’t like twitter – ‘coz they don’t like talking this way. saying coz instead of “because.”
Hoover: But that just saved you, like, 4 characters!
Willy: Right. And that’s pretty cool when you have to include the spaces in ur tweets. I HATE HAVING TO INCLUDE THE SPACES!
Hoover: That’s why I talk the way I do. Now, gimmedatfood!
Willy: Here’s the deal. Twitter is not some kind of fad. Dogs know this. We’ve been tweeting since the first wolf howled his way to domestication.
Hoover: I thought u just stole that blackberry from mom last week?
Willy: Shhhh, dogbreath. She thinks dad accidentally threw it out!
Hoover: So … I guess now u really have a reason to wrap this post up and GIMMEDATFOOD! I’m starving over here.
Willy: Think about it. When ur dog barks, whines, or just looks at u coz it’s time for eating, playing, or - other stuff - that’s like a tweet.
Hoover: I’m tweeting 2u about dinner but it’s not seeming to work very well?
Willy: Also, Twitter is about communities and connections, which every dog knows r key to the success of both the individual and the group.
Hoover: What I’d like to know is whether this individual and/or group is gonna get some chow anytime soon?
Willy: I’m talking about the future not just of social media, but all marketing. It’s weird, but people would rather trust strangers than experts.
Hoover: Look, I thought this was just about “what r u doing?”
Willy: Dude, that’s like so 6 mos ago. Twitter’s moved way byond that. Think about capabilities 4 crisis mgmt. 4 sales promotion. 4 flash mobs!
Hoover: I thought flash mobs were so 6 months ago?
Willy: Ok, but u get my point (or at least I hope our readers do). Get with the big T b4 its 2 late and your dog beats u2 the future.
Hoover: Whatever. I think marketers should get w twitter coz it’s fast, it’s authentic, and it’s the media of choice of millions. Can’t b ignored.
Willy: Who ru and what have you done with Hoover?
Hoover: Hey look! it’s dog food! Again! How lucky r we?! Let’s eat!!!
Hoover: This is Hoover. Is it dinnertime yet?
Willy: Hoover has just succinctly shown us one of the key characteristics of twitter, which is the nature of the immediacy of the communication.
Hoover: Gimmedatfood. Gimmedatfood. Gimmedatfood.
Willy: He also clearly points out another interesting quality, which is the ability – nay, the necessity – of communicating in clear language.
Hoover: Huh?
Willy: This is why mom says some old school pr folks don’t like twitter – ‘coz they don’t like talking this way. saying coz instead of “because.”
Hoover: But that just saved you, like, 4 characters!
Willy: Right. And that’s pretty cool when you have to include the spaces in ur tweets. I HATE HAVING TO INCLUDE THE SPACES!
Hoover: That’s why I talk the way I do. Now, gimmedatfood!
Willy: Here’s the deal. Twitter is not some kind of fad. Dogs know this. We’ve been tweeting since the first wolf howled his way to domestication.
Hoover: I thought u just stole that blackberry from mom last week?
Willy: Shhhh, dogbreath. She thinks dad accidentally threw it out!
Hoover: So … I guess now u really have a reason to wrap this post up and GIMMEDATFOOD! I’m starving over here.
Willy: Think about it. When ur dog barks, whines, or just looks at u coz it’s time for eating, playing, or - other stuff - that’s like a tweet.
Hoover: I’m tweeting 2u about dinner but it’s not seeming to work very well?
Willy: Also, Twitter is about communities and connections, which every dog knows r key to the success of both the individual and the group.
Hoover: What I’d like to know is whether this individual and/or group is gonna get some chow anytime soon?
Willy: I’m talking about the future not just of social media, but all marketing. It’s weird, but people would rather trust strangers than experts.
Hoover: Look, I thought this was just about “what r u doing?”
Willy: Dude, that’s like so 6 mos ago. Twitter’s moved way byond that. Think about capabilities 4 crisis mgmt. 4 sales promotion. 4 flash mobs!
Hoover: I thought flash mobs were so 6 months ago?
Willy: Ok, but u get my point (or at least I hope our readers do). Get with the big T b4 its 2 late and your dog beats u2 the future.
Hoover: Whatever. I think marketers should get w twitter coz it’s fast, it’s authentic, and it’s the media of choice of millions. Can’t b ignored.
Willy: Who ru and what have you done with Hoover?
Hoover: Hey look! it’s dog food! Again! How lucky r we?! Let’s eat!!!
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